Visual identity consists of several elements:
The logo will be the “visual block” that will be retained by your brand. It must be impacting, original and completely in sync to the world of your image.
THE GRAPHIC STYLE GUIDE
Stemming from your logo, it’s a guide that puts in place all the graphic elements that will be used by your company: the fonts and colours used, the layout, the pictograms, the business cards, the elements of your website etc.
STATIONERY AND DIGITAL ELEMENTS
These are the communication elements of your brand: the business card, the electronic signature, the letterhead, the cover images of your social networks. Everything must be consistent with your image.